The Studio
White Glove B2B Creative & Production Studio by ViCES & Co.
Packaging, custom apparel and branded experiences, designed in-house and produced through an established worldwide supply chain.
Lineage 01
The production side. Ten-plus years of custom hats, luxury packaging, tailored uniforms and bespoke apparel for over 200 companies: Oak View Group, Rogers Stadium, Liberty Entertainment Group, Baker McKenzie. Everything designed in-house and produced through a vetted global supply chain, with the craftsmanship to match the name on it.
Lineage 02
The design side. A clothing label built on collections: Lake Como, American Dream, Art Basel, Sterling, Draft Day. Gold on black, considered colourways, drops that sell out. It taught us how a garment should be conceived, not just produced. It also built ViCES Swim Week: a runway and events platform that now operates as our model and influencer talent funnel for client brand launches and venue openings.
Design in-house.
Produced worldwide.
ViCES Studio and ViCES & Co. share the same ownership and the same team. ViCES & Co. is the clothing label and media arm; ViCES Studio, formerly DM Merchandising, is the client-facing White Glove B2B creative and production studio. The label is where our design, manufacturing, campaign and retail systems are proven before they are put to work for clients.
Packaging, custom apparel and branded experiences. Toronto | Miami · Global Production.
Talent & Events
What started as a Toronto waterfront runway event at Cabana, in partnership with Luc Bel-Air, with live art, DJ sets and four swimwear brands on the runway, has become our talent and influencer funnel. ViCES Swim Week draws the city's models, creators and cultural talent together, and that same pipeline is now available to ViCES Studio clients: promotional models and brand ambassadors for openings, activations and launches, plus influencer casting for brand campaigns.
From venue layout to show flow.
Vetted talent from the ViCES Swim Week roster.
Trained staff for openings and activations.
Matched creators for campaign reach.
Owned audience platforms
Alongside the client work, the studio runs its own cultural properties. They are where our casting, campaign and content systems are proven, and clients can attach to them directly.
A waterfront runway and five-day city-wide programme, and the casting funnel behind the talent we place for clients.
Swim WeekA women-only walking club, 200+ members and growing, that walks product into venues and posts it the same day.
Walk ClubLive-action shoots, promotional models and AI-assisted film, powered by the ViCES & Co. network of creators and designers.
Media Engine
Why the rebrand
Clients stopped asking us to reproduce a logo on a blank and started asking what the piece should be. That's a studio question, not a supplier question. So the supplier name went, and the studio name stayed, with the same supply chain, the same standards and the same people behind it.
Many programs are completed within four to eight weeks after sample approval, depending on product complexity, quantity, and freight method.
How we work
Your art file goes to our machines. Nothing is brokered out and quietly downgraded.
You hold the piece before we run the order. Approval means the real thing, not a render.
If it ends up in a drawer, it failed. We build product people choose to wear.
Questions
