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The Studio

We build
unforgettable physical brand experiences.

Through world-class design, sourcing and execution: one studio holding the creative direction and managing production through a worldwide supply chain.

Lineage 01

DM Merchandising

The production side. Ten-plus years of custom hats, luxury packaging, tailored uniforms and bespoke apparel for over 200 companies: Jazz Aviation, Oak View Group, Rogers Stadium, Liberty Entertainment Group, Baker McKenzie. Everything designed in-house and produced through a vetted global supply chain, with the craftsmanship to match the name on it.

Lineage 02

ViCES & Co.

The design side. A clothing label built on collections: Lake Como, American Dream, Art Basel, Sterling, Draft Day. Gold on black, considered colourways, drops that sell out. It taught us how a garment should be conceived, not just produced. It also built ViCES Swim Week: a runway and events platform that now operates as our model and influencer talent funnel for client brand launches and venue openings.

ViCES Studio is what happens when the people who design it also manage the making.

Talent & Events

ViCES Swim Week

What started as a Toronto waterfront runway event at Cabana, in partnership with Luc Bel-Air, with live art, DJ sets and four swimwear brands on the runway, has become our talent and influencer funnel. ViCES Swim Week draws the city's models, creators and cultural talent together, and that same pipeline is now available to ViCES Studio clients: promotional models and brand ambassadors for openings, activations and launches, plus influencer casting for brand campaigns.

  • Runway & event production

    From venue layout to show flow.

  • Model casting

    Vetted talent from the ViCES Swim Week roster.

  • Brand ambassadors

    Trained staff for openings and activations.

  • Influencer seeding

    Matched creators for campaign reach.

ViCES & Co. editorial campaign shot in Milan

Why the rebrand

A merchandiser
became a studio.

Clients stopped asking us to reproduce a logo on a blank and started asking what the piece should be. That's a studio question, not a supplier question. So the supplier name went, and the studio name stayed, with the same supply chain, the same standards and the same people behind it.

How we work

Principles

No middlemen

Your art file goes to our machines. Nothing is brokered out and quietly downgraded.

Sample before scale

You hold the piece before we run the order. Approval means the real thing, not a render.

Designed to be kept

If it ends up in a drawer, it failed. We build product people choose to wear.