Lineage 01
DM Merchandising
The production side. Ten-plus years of custom hats, luxury packaging, tailored uniforms and bespoke apparel for over 200 companies: Jazz Aviation, Oak View Group, Rogers Stadium, Liberty Entertainment Group, Baker McKenzie. Everything designed in-house and produced through a vetted global supply chain, with the craftsmanship to match the name on it.
Lineage 02
ViCES & Co.
The design side. A clothing label built on collections: Lake Como, American Dream, Art Basel, Sterling, Draft Day. Gold on black, considered colourways, drops that sell out. It taught us how a garment should be conceived, not just produced. It also built ViCES Swim Week: a runway and events platform that now operates as our model and influencer talent funnel for client brand launches and venue openings.
ViCES Studio is what happens when the people who design it also manage the making.