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The Media Engine

The product is real.
So is the room it lives in.

Live-action shoots with real models and real crowds, AI-assisted film, and a network of creators, designers and DJs built through ViCES & Co. and ViCES Swim Week. We build the moments brands are remembered for, then hand over the footage, the stills and the posting plan.

Talent Network

100+ models & creators

Owned Platforms

Swim Week · Walk Club

Reach

1M+ views per season

Turnaround

Recaps within 7 days

What we produce

One crew, one cast

The studio that manufactures the product also shoots it. Nothing is briefed out to an agency that has never held the piece.

01

Live-action shoots

A crew, a cast and a location, built around the product we already manufacture for you. Stills, vertical film and cutdowns delivered as one campaign package rather than a folder of clips.

DirectionPhoto & FilmStylingEdit
02

Promotional models and talent

Models, hosts and brand ambassadors cast from the ViCES Swim Week roster: the same people who carry a waterfront runway carry your opening, your booth and your campaign day.

CastingAmbassadorsEvent Staffing
03

The network as a service

Established relationships with influencers, content creators, designers, stylists, photographers and DJs built through ViCES & Co. and ViCES Swim Week. Book the roster for an activation, a capsule collaboration or a launch attachment.

InfluencersDesignersCreatorsDJs
04

AI video and animation

AI-assisted video and animated cartoon work used to extend a shoot, not replace it: concept films, product motion and stylised social cuts made from the same brand direction.

AI VideoAnimationConcept Films
05

Always-on social

A monthly content run tied to the production calendar, so every drop, delivery and opening arrives with the assets already cut and scheduled.

MonthlyVerticalPaid-Ready
06

Event and activation coverage

Runways, openings and brand takeovers shot live with recap film, sponsor cutdowns and creator posts delivered while the room is still talking.

RecapsSponsor CutsSame Week

Shoot day

How a campaign day runs

01

Direction

Concept, references and shot list built against the physical product.

02

Casting

Talent pulled from the roster and matched to the brand, not to a stock look.

03

Production

Location, styling, crew and product on set under one accountable team.

04

Capture

Stills and vertical film shot together so nothing needs a second day.

05

Edit

Hero film, cutdowns, creator versions and paid-ready aspect ratios.

06

Delivery

Licensed library handed over with a posting plan for the network.

Straight from the feed

Instagram reels

A curated feed of campaign films, product moments, runway walks and walk-club activations. Each reel links back to its original Instagram post so you can see it exactly as the audience does.

ViCES Swim Week: Swim Week night, room in full flow
LiveViCES Swim WeekSwim Week night, room in full flow
ViCES Swim Week: Runway over the water, poolside crowd
LiveViCES Swim WeekRunway over the water, poolside crowd
Members Only: Members Only launch campaign film
LiveMembers OnlyMembers Only launch campaign film
ViCES & Co.: Shayne Jansen in the ViCES & Co. capsule
LiveViCES & Co.Shayne Jansen in the ViCES & Co. capsule
ViCES & Co.: ViCES x Matia, five ways to wear the capsule
LiveViCES & Co.ViCES x Matia, five ways to wear the capsule
ViCES & Co.: The Lake Como Collection campaign film
LiveViCES & Co.The Lake Como Collection campaign film
ViCES x Billboard Canada: A Night on Lake Como at NXNE, announced by Billboard Canada
LiveViCES x Billboard CanadaA Night on Lake Como at NXNE, announced by Billboard Canada
ViCES Swim Week 2026: Runway walk, front row view
LiveViCES Swim Week 2026Runway walk, front row view
ViCES Swim Week 2026: DJ set carries the room
LiveViCES Swim Week 2026DJ set carries the room
ViCES Swim Week 2026: Swimwear designers on the runway
LiveViCES Swim Week 2026Swimwear designers on the runway
ViCES Swim Week 2026: Season announcement film
LiveViCES Swim Week 2026Season announcement film
ViCES Swim Week 2025: Season recap, the crowd at its peak
LiveViCES Swim Week 2025Season recap, the crowd at its peak
ViCES Swim Week 2025: Runway highlights over the water
LiveViCES Swim Week 2025Runway highlights over the water
ViCES Swim Week 2025: Event gallery from the main show
LiveViCES Swim Week 2025Event gallery from the main show
ViCES Swim Week 2025: Models walking on water
LiveViCES Swim Week 2025Models walking on water
ViCES Swim Week 2025: Runway rehearsal at the venue
LiveViCES Swim Week 2025Runway rehearsal at the venue
ViCES Swim Week 2025: Designer showcase in motion
LiveViCES Swim Week 2025Designer showcase in motion
ViCES Swim Week 2025: Opening night, full house
LiveViCES Swim Week 2025Opening night, full house
Hot Girl Walk Club Toronto: Sunday walk with the club
LiveHot Girl Walk Club TorontoSunday walk with the club
ViCES & Co.: Outerwear product film with Dom Gabriel
LiveViCES & Co.Outerwear product film with Dom Gabriel
ViCES & Co.: Capsule product out on the floor
LiveViCES & Co.Capsule product out on the floor
ViCES & Co.: Varsity jacket film with Dom Gabriel
LiveViCES & Co.Varsity jacket film with Dom Gabriel
ViCES x Billboard Canada: ViCES x Billboard Canada at NXNE, Lake Como runway
LiveViCES x Billboard CanadaViCES x Billboard Canada at NXNE, Lake Como runway
ViCES Swim Week 2026: Casting call for the 2026 season
LiveViCES Swim Week 2026Casting call for the 2026 season
ViCES Swim Week 2026: Season teaser, the room fills up
LiveViCES Swim Week 2026Season teaser, the room fills up
ViCES Swim Week 2026: Backstage before doors open
LiveViCES Swim Week 2026Backstage before doors open
ViCES Swim Week 2026: Poolside crowd at full capacity
LiveViCES Swim Week 2026Poolside crowd at full capacity
ViCES Swim Week 2026: Walking on water, the signature moment
LiveViCES Swim Week 2026Walking on water, the signature moment
LiveViCES Swim Week 2026Season gallery, night one
ViCES Swim Week 2025: Hosted by Dani Doucette
LiveViCES Swim Week 2025Hosted by Dani Doucette
LiveViCES Swim Week 2025DJ booth and the late set
LiveViCES Swim Week 2025Doors open, line down the block
LiveViCES Swim Week 2025Poolside from the balcony

The library

Campaigns and experiences

Live rooms, runways and activations covered end to end, then cut for the feed while the moment is still current. From Art Basel gallery takeovers to waterfront runway shows, every film is shot with the same product and talent team that built the launch.

Event reel from the ViCES & Co. x Artlanta gallery activation during Art Basel week.

ViCES & Co.

Artlanta event reel

Recap film from the ViCES & Co. Art Basel Miami week activation produced by ViCES Studio.

ViCES & Co.

Art Basel Miami recap

Release film for the ViCES & Co. Art Basel tee drop.

ViCES & Co.

Art Basel tee drop

Recap of the ViCES & Co. New York Fashion Week appearance.

ViCES & Co.

New York Fashion Week recap

Ambient footage from the Art Basel Miami activation floor.

ViCES & Co.

Art Basel floor

Ambient footage of the Art Basel Miami retail install.

ViCES & Co.

Art Basel install

Ambient footage of the Art Basel Miami room in full flow.

ViCES & Co.

Art Basel room

The library

Product and detail

Close work on packaging, finish and construction: the frames that sell craft without a word of copy. Varsity jackets, headwear, gift boxes and packing detail filmed to show hardware, fit and the unboxing reveal.

Unboxing of the gold-lined ViCES & Co. presentation packaging built through the studio supply chain.

ViCES & Co.

Packaging unboxing

Product film for the sold-out ViCES & Co. hometown varsity jacket, shot with Dom Gabriel.

ViCES & Co.

ViCES & Co. varsity jacket film

Product film for the ViCES & Co. black jacket, showing construction, hardware and fit.

ViCES & Co.

ViCES & Co. black jacket film

Custom PAiD headwear worn by Netflix personality Shayne Jansen, produced through the ViCES Studio supply chain.

PAiD

PAiD headwear with Shayne Jansen

Close work on hangtags, gold foil detail and final packing before an order ships.

ViCES & Co.

Finishing and packing detail

Behind the scenes as the studio travels the supply chain to approve production partners and samples.

ViCES Studio

Behind the scenes on a sourcing trip

ViCES & Co. packaging system: hangtags, PR slide box, member card, poly bag and poly mailer in black and gold
The full ViCES & Co. packaging system: gold foil hangtags, PR slide box, member card, printed poly bag and mailer, specified and produced end to end.

The library

Talent and network

Models, hosts, creators and DJs from the ViCES Swim Week and Hot Girl Walk Club rosters, on the floor and on camera. Casting, direction and edit happen under one team so the talent matches the brand, not a stock brief.

Recap of ViCES Swim Week 2025 at Cabana Pool Bar, hosted by Dani Doucette.

ViCES Swim Week

Swim Week 2025 recap

Host Dani Doucette opening ViCES Swim Week 2025.

ViCES Swim Week

Dani Doucette hype reel

Casting day for ViCES Swim Week, where the runway and promotional model roster is built.

ViCES Swim Week

Swim Week model auditions

Designer introduction reel produced for Besh Swimwear ahead of ViCES Swim Week 2025.

ViCES Swim Week

Besh Swimwear designer intro

Designer introduction reel produced for QND Swim ahead of ViCES Swim Week 2025.

ViCES Swim Week

QND Swim designer intro

Besh Swimwear runway walk over the water at ViCES Swim Week 2025.

ViCES Swim Week

Besh Swimwear walk

QND Swim runway walk over the water at ViCES Swim Week 2025.

ViCES Swim Week

QND Swim walk

Agua Swim runway walk over the water at ViCES Swim Week 2025.

ViCES Swim Week

Agua Swim walk

Hot Girl Walk Club Toronto members on route at the Le Gourmand sponsor stop.

Hot Girl Walk Club Toronto

Walk day, Le Gourmand stop

Sponsor product handed to Hot Girl Walk Club Toronto members mid-route.

Hot Girl Walk Club Toronto

Sponsor handoff on route

Owned audience platforms

We do not rent the audience.

ViCES Swim Week

A waterfront runway, a five-day city-wide programme and a Canada-wide model search that feeds the roster every season.

Swim Week

Hot Girl Walk Club Toronto

A women-only walking club, 200+ members and growing, that walks into venues, samples product on route and posts the same day.

Walk Club

Build the object. Then build the moment around it.