Live-action shoots
A crew, a cast and a location, built around the product we already manufacture for you. Stills, vertical film and cutdowns delivered as one campaign package rather than a folder of clips.

The Media Engine
Live-action shoots with real models and real crowds, AI-assisted film, and a network of creators, designers and DJs built through ViCES & Co. and ViCES Swim Week. We build the moments brands are remembered for, then hand over the footage, the stills and the posting plan.
Talent Network
100+ models & creators
Owned Platforms
Swim Week · Walk Club
Reach
1M+ views per season
Turnaround
Recaps within 7 days
The series
An ongoing behind-the-scenes series documenting the events, shows and campaigns the studio produces — fashion shows, brand campaigns, product launches and takeovers, filmed from inside the room. Every runway we stage, every launch we build and every campaign we shoot for a bikini brand, a clothing brand or a product team becomes part of the record: how the room was made, what it took, and what the audience saw.
Episode 01 premieres this week on YouTube
This is client work, on commission. Businesses and brands hire ViCES Studio to produce and film their shows, campaigns and launches — a booked, billed service line alongside packaging and merchandise. Media and event production is the studio's second discipline: packaging and merchandise come first — the objects a brand lives in — and when a brand also needs the moment around the product, the same team that made the objects builds the show and films it.
Episode 01 · Client campaign
Agua Swim supplied the bikinis and hired us to produce its 2025 fashion show, organise model shoots and deliver content for e-commerce and brand campaigns. Episode 01 of ViCES Confidential documents the work, including the studio owner's talking-chair breakdown. The episode link will be added when available.
Runways and presentations staged and filmed end to end for clothing and swim brands.
Campaign days for bikini, apparel and product brands, from concept to cutdowns.
Launch events and activations built around a drop, with the room and the film as one delivery.
The second discipline: planning, staffing and executing the events brands are remembered for.
What we produce
The studio that manufactures the product also shoots it. Nothing is briefed out to an agency that has never held the piece.
A crew, a cast and a location, built around the product we already manufacture for you. Stills, vertical film and cutdowns delivered as one campaign package rather than a folder of clips.
Models, hosts and brand ambassadors cast from the ViCES Swim Week roster: the same people who carry a waterfront runway carry your opening, your booth and your campaign day.
Established relationships with influencers, content creators, designers, stylists, photographers and DJs built through ViCES & Co. and ViCES Swim Week. Book the roster for an activation, a capsule collaboration or a launch attachment.
AI-assisted video and animated cartoon work used to extend a shoot, not replace it: concept films, product motion and stylised social cuts made from the same brand direction.
A monthly content run tied to the production calendar, so every drop, delivery and opening arrives with the assets already cut and scheduled.
Runways, openings and brand takeovers shot live with recap film, sponsor cutdowns and creator posts delivered while the room is still talking.
Shoot day
Concept, references and shot list built against the physical product.
Talent pulled from the roster and matched to the brand, not to a stock look.
Location, styling, crew and product on set under one accountable team.
Stills and vertical film shot together so nothing needs a second day.
Hero film, cutdowns, creator versions and paid-ready aspect ratios.
Licensed library handed over with a posting plan for the network.
Straight from the feed
A curated feed of campaign films, product moments, runway walks and walk-club activations. Each reel links back to its original Instagram post so you can see it exactly as the audience does.
The library
Live rooms, runways and activations covered end to end, then cut for the feed while the moment is still current. From Art Basel gallery takeovers to waterfront runway shows, every film is shot with the same product and talent team that built the launch.

ViCES & Co.
Artlanta event reel

ViCES & Co.
Art Basel Miami recap

ViCES & Co.
Art Basel tee drop

ViCES & Co.
New York Fashion Week recap

ViCES & Co.
Art Basel floor

ViCES & Co.
Art Basel install

ViCES & Co.
Art Basel room
The library
Close work on packaging, finish and construction: the frames that sell craft without a word of copy. Varsity jackets, headwear, gift boxes and packing detail filmed to show hardware, fit and the unboxing reveal.

ViCES & Co.
Packaging unboxing

ViCES & Co.
ViCES & Co. varsity jacket film

ViCES & Co.
ViCES & Co. black jacket film

PAiD
PAiD headwear with Shayne Jansen

ViCES & Co.
Finishing and packing detail

ViCES Studio
Behind the scenes on a sourcing trip

The library
Models, hosts, creators and DJs from the ViCES Swim Week and Pretty Pace Walk Club rosters, on the floor and on camera. Casting, direction and edit happen under one team so the talent matches the brand, not a stock brief.

ViCES Swim Week
Swim Week 2025 recap

ViCES Swim Week
Dani Doucette hype reel

ViCES Swim Week
Swim Week model auditions

ViCES Swim Week
Besh Swimwear designer intro

ViCES Swim Week
QND Swim designer intro

ViCES Swim Week
Besh Swimwear walk

ViCES Swim Week
QND Swim walk

ViCES Swim Week
Agua Swim walk

Pretty Pace Walk Club Toronto
Walk day, Le Gourmand stop

Pretty Pace Walk Club Toronto
Sponsor handoff on route
Owned audience platforms
A waterfront runway, a five-day city-wide programme and a Canada-wide model search that feeds the roster every season.
Swim WeekA women-only walking club, 200+ members and growing, that walks into venues, samples product on route and posts the same day.
Walk ClubBuild the object. Then build the moment around it.