Powder Room
Raptors Caviar Nugget Boxes
A special-edition run in vintage Raptors purple with a full basketball court illustration on the lid.
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ViCES Studio
Branding & Packaging
White Glove B2B Creative & Production Studio by ViCES & Co.
A white-glove B2B creative and production studio for brands, hotels, restaurants, retailers and event organisers. We design custom packaging, merchandise, apparel and uniforms in-house, then manage manufacturing through an established worldwide supply chain, with media, talent and owned audiences built in. Most programs run four to eight weeks from approved design — send a brief to begin.
Toronto | Miami · Global Production
View packaging client spotlightsTrusted by industry leaders
Client Spotlights
Packaging Design Clients
Launch kits, presentation boxes, takeaway systems and retail packaging designed to be opened, shared and remembered.
Featured Packaging Client
Powder Room Yorkville
PR Caviar Invitation Packaging
Bespoke caviar invitation boxes and branded tins that turned the restaurant launch into a physical unboxing moment for media and VIP guests.
Grand Public
Branded Marketing Boxes
A sage-green PR presentation box with gold foil branding, brass key, enamel crest and commemorative coin.
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Batch Boys Cookies
Custom Packaging Suite
A full packaging suite in signature red and cream: shopping bags, influencer cookie box, sleeves and a 6-pack box.
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Blue Bovine
Dessert Box
A structured dessert box with branded sleeve and insert built for a polished takeaway experience.
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Westrock Diamonds
Full Brand Packaging Redesign
Forest green shopping bags, velvet travel pouches and a certificate holder redesigned as one jewellery packaging system.
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Liberty Group
Custom Caviar Boxes
Luxury caviar packaging in deep red with embossed geometric patterning, gold script branding and fitted foam inserts.
Read case studyPackaging
Anatomy of a packaging program
One packaging system, designed in-house and produced through our worldwide supply chain. Every piece is specified and sampled together, so the hangtag, the box and the mailer all read as the same brand when they land in a customer's hands.
- Hangtag, front and back
- Gold-foil detailed edges
- Gold emboss branding hangtag
- Slides box (PR box)
- Branded card with QR
- Custom poly bag
- Gloss poly mailer
Film
The work, as it moves
Campaign films, product reels and event recaps from client programs. Press play on any frame.
ViCES & Co.
Artlanta event reel
ViCES & Co.
Art Basel Miami recap
ViCES & Co.
Lake Como collection film
ViCES & Co.
New York Fashion Week recap
Live from Instagram
Straight from the feed
Current posts from ViCES Swim Week, ViCES & Co. and client campaigns. Tap a card to play the live reel.
LiveViCES Swim WeekSwim Week night, room in full flow
LiveViCES Swim WeekRunway over the water, poolside crowd
LiveMembers OnlyMembers Only launch campaign film
LiveViCES & Co.Shayne Jansen in the ViCES & Co. capsule
LiveViCES & Co.ViCES x Matia, five ways to wear the capsule
LiveViCES & Co.The Lake Como Collection campaign film
LiveViCES x Billboard CanadaA Night on Lake Como at NXNE, announced by Billboard Canada
LiveViCES & Co.Outerwear product film with Dom Gabriel
LiveViCES & Co.Capsule product out on the floor
LiveViCES & Co.Varsity jacket film with Dom Gabriel
LiveViCES x Billboard CanadaViCES x Billboard Canada at NXNE, Lake Como runwayThe Media Engine
Live action, real models, AI where it helps
Shoots cast from the ViCES Swim Week and ViCES & Co. network of models, creators, designers, stylists and DJs, plus AI-assisted film and animation.
See the Media EnginePretty Pace Walk Club Toronto
200+ women, walking into your venue
Our women-only Toronto walking club: product placed in hand on route, venue takeovers, and every member posting the same day.
Sponsor a walkThe Studio
A creative studio with a global supply chain behind it: design taste held to production discipline.
We develop the physical products, packaging, apparel, and experiences through which brands are seen, held, worn, shared, and remembered. Our team handles creative direction, construction, material sourcing, sampling, managed production, freight, and final delivery through one accountable process.
Many programs are completed within four to eight weeks after sample approval, depending on product complexity, quantity, and freight method.
Client Spotlight
ViCES & Co.
Art Basel Miami
Our owned fashion label, ViCES & Co., becomes a live studio laboratory during Art Basel Miami. The capsule, packaging, events, promotional talent, venue partnerships, and media program are developed as one connected brand world. It is direct proof of how ViCES Studio combines physical product, campaign, experience, and audience.
- The Capsule
- The Art Basel Capsule: designed in-house and produced through our global supply chain, released to coincide with the fair and sold through the week on site.
- The Activations
- Private Miami Beach events across the week: gallery-style installs, VIP previews, rooftop dinners and after-hours programming with partner venues and spirits brands.
- The Talent
- Promotional models and influencers drawn from the ViCES Swim Week funnel: hosting, seeding product and generating the content that carried the week online.
- The Content
- Full media coverage from the ViCES & Co. media team: campaign stills, event films and AI-assisted edits cut for release while the fair was still running.
What We Do
Capabilities
Five integrated capabilities, managed through one global production system. We develop the physical brand world, from one bespoke object to a fifty-thousand-unit rollout.
Packaging
Rigid and C1S structures, die-cut compartments, foil, emboss and food-safe printed papers engineered for retail shelf, PR kit and takeaway alike.
Merchandise & Apparel
Fleece, knitwear, cut-and-sew outerwear, headwear, uniforms and accessories developed from spec sheet through graded sizing run.
Campaigns & Experiences
Brand and venue launches, PR and influencer kits, brand media and promotional talent delivered to the doors-open moment.
Custom Manufacturing
Product development, technical packs, global sourcing and managed factory production against approved specs and tolerances.
Logistics & Delivery
Freight, customs, warehousing and distribution coordinated to the launch calendar, with reorders held to the same spec.
06
Have something unusual in mind?
We develop the objects, packaging, and experiences that standard catalogues cannot provide.
Services
Explore services
Six service lines, each with deliverables, process and the client projects that used them.
Custom Packaging Design & Production
Custom rigid boxes, mailers, retail bags, hangtags and labels designed in-house by ViCES Studio and produced worldwide, with sampling before any volume run.
Custom Merchandise & Branded Product
Fully custom branded merchandise for retail floors, events and venues: headwear, apparel, accessories and hard goods, designed by ViCES Studio and produced worldwide.
Custom Apparel & Uniform Programs
Cut-and-sew apparel and staff uniform programs from ViCES Studio: tech packs, fit sampling, grading, decoration and reorders for hotels, restaurants, venues and brands.
Hospitality Merchandise & Packaging
Packaging, uniforms and guest-facing product for hotels, restaurants, bars and venues, designed by ViCES Studio and produced worldwide as one coordinated program.
Branded Gifting & PR Kit Production
PR boxes, influencer seeding kits and VIP gifting produced by ViCES Studio: custom structure, inserts, personalised print, kitting and shipping to your recipient list.
Branded Experiences & Launch Campaigns
Brand and venue launch campaigns from ViCES Studio: invitations, packaging, uniforms, signage, event execution, campaign film and talent delivered as one program.
Selected Work
Selected work
Events & Launches
ViCES Swim Week
2026 · City-Wide Toronto
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Events & Launches
ViCES Swim Week
2025 · Cabana Pool Bar
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Events & Launches
ViCES & Co. x Artlanta
Artlanta Gallery Takeover
Read case study →Events & Launches
ViCES & Co.
Art Basel Miami Activations
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Events & Launches
ViCES & Co. × Billboard Canada
NXNE Runway, Toronto
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Packaging
ViCES & Co.
Lake Como Luxury Gift Box
Read case study →Testimonials
What clients say
“We absolutely loved the custom hats. The quality is incredible, the embroidery is crisp, and they fit our brand perfectly. Our team wears them with pride and customers constantly ask where they can get one.”
White-Glove Production
Every detail is
ours to answer for.
Creative direction, product development, production management, campaign media, and promotional talent are coordinated as one system. We manage every specification, supplier, sample, shipment, and launch detail so the physical product and the experience surrounding it remain true to the approved brand direction.
Our ViCES & Co. media team and ViCES Swim Week network can support select launches with campaign content, models, brand ambassadors, influencers, and event production.
- Die-cut rigid packaging
- Gold foil & embossing
- Pantone colour matching
- Brand films & AI video
- Animation & cartoon work
- Promotional models & influencers
Process
Concept to delivery
- 01
Discover
We define the audience, commercial objective, product requirements, and role the project must play within the brand.
- 02
Design
Creative direction, colour, materials, construction drawings, artwork, and technical specifications are developed in-house.
- 03
Source
Materials, trims, finishes, and manufacturing partners are selected against the approved specification, quantity, budget, and timeline.
- 04
Sample
A physical proof is produced, reviewed, and corrected until every functional and visual detail is ready for approval.
- 05
Produce
Manufacturing is managed against approved specifications, tolerances, timelines, and quality standards.
- 06
Deliver
Freight, customs, warehousing, distribution, and launch delivery are coordinated through the final handoff.
Sectors
Industries
- Hospitality
- Restaurants
- Hotels
- Fashion
- Retail
- Events
- Luxury Goods
- Corporate Programs
- Entertainment
The Knowledge Vault
Manufacturing intelligence behind every project.
The ViCES Studio Knowledge Vault combines construction precedent, material behaviour, supplier intelligence, compliance standards, benchmarked pricing, logistics data, and production results. Every brief is evaluated against what has already been proven in the real world, allowing us to build more intelligently, quote more accurately, and reduce production risk.
Product Intelligence
What has already been built, what it cost and what failed, held as reusable precedent rather than starting each brief cold.
Construction Libraries
Proven structures, patterns and build methods with known tolerances, so a concept is quoted as a manufacturable spec on day one.
Material Intelligence
Stocks, weights, trims, coatings and finishes tracked against real production behaviour, lead time and landed cost.
Manufacturing Specialists
A mapped bench of factories by discipline: who is genuinely best at rigid boxes, cut and sew, embroidery or hard goods.
Supplier Networks
Vetted, price-benchmarked partners across regions, so capacity and cost are negotiated from evidence, not from a single quote.
Global Standards & Playbooks
Compliance, food-safe, hi-vis and export documentation requirements codified before the first sample is cut.
Market Intelligence
Category, freight and raw-material movement watched continuously so timelines and pricing hold when the market shifts.
Business Intelligence
Per-program margin, reorder behaviour and sell-through data used to sharpen the next run of the same product.
Start a Project
Tell us what the
brand has to do.
Send the brief, target quantity, timeline, and budget range. We'll return with a recommended creative and production path, preliminary costing, and a sampling plan.
Answers
Why brands pick ViCES Studio
- What does ViCES Studio do?
- ViCES Studio is a white-glove B2B creative and production studio by ViCES & Co. It designs custom packaging, merchandise, apparel and uniforms, branded gifting and PR kits, and branded experiences in-house, then manages manufacturing through an established worldwide supply chain. The studio is based in Toronto with a Miami presence and produces globally.
- What kinds of custom packaging can you produce?
- Rigid and luxury boxes, folding cartons, corrugated mailers, retail bags, hangtags, labels, inserts and printed tissue, with die-cutting, gold foil, embossing and Pantone colour matching. Packaging programs on record include Powder Room Yorkville, Grand Public, Westrock Diamonds, Batch Boys Cookies and Blue Bovine. Full detail is at https://vices.studio/services/custom-packaging.
- Can you handle business merchandise and staff uniforms as well?
- Yes. Custom apparel, uniforms, headwear, outerwear and retail or event merchandise are produced alongside packaging. One team handles design, sourcing, sampling, quality control, freight and delivery, so there is no separate agency, supplier and freight forwarder to coordinate.
- Can you support a launch with media and talent, not just product?
- Yes. Alongside product, the studio runs its own audience platforms: the ViCES & Co. Media Engine for campaign film, AI-assisted video and creator casting, ViCES Swim Week for runway, events and model or influencer talent, and Pretty Pace Walk Club Toronto for product sampling and community activation.
- Where is ViCES Studio based and where can it produce?
- The studio is based in Toronto with a Miami presence, and manufacturing is facilitated through an established worldwide supply chain. It is the rebrand of DM Merchandising, merged with the clothing label ViCES & Co. Clients include Powder Room Yorkville, Grand Public, Westrock Diamonds, 124 Queen Hotel & Spa, FYE Ultra Club and Billboard Canada.
- How is this different from a promotional products supplier?
- A promotional products supplier decorates catalogue items. ViCES Studio designs fully custom product from scratch, specifies construction, materials and decoration, samples it, and manages production, quality control and logistics as one white-glove service. Design is in-house; manufacturing is facilitated through a vetted worldwide supply chain.
- How do I start a project with ViCES Studio?
- Submit a brief at https://vices.studio/start-a-project with the product, quantity, timeline and budget range, or email info@vicesandco.com. ViCES Studio responds with a recommended creative and production path, preliminary costing and a sampling plan. Most programs run four to eight weeks from approved design.