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What We Do

Capabilities

Six categories, twenty disciplines. Design, launch campaigns, product development, manufacturing and logistics, plus the media, talent and owned audiences that carry the work in public. One program, so the object that arrives is the object that was approved.

01

Packaging

Structure, finish and the reveal. Retail shelf, PR kit, gifting and takeaway.

Custom Packaging

Rigid boxes, collapsible magnetic boxes, C1S takeaway bags, jewellery and sushi pop packaging, branded parchment and matchboxes.

  • Rigid & C1S
  • Foil & Emboss
  • Die-Cut
  • Food Safe

PR & Influencer Kits

Launch kits designed for the unboxing frame: structure, insert, reveal sequence and the photograph that follows.

  • Launch Kits
  • Unboxing
  • Seeding

Luxury Gifting

Bespoke gifting programs, corporate presentations and one-of-one pieces produced without minimum order requirements.

  • Bespoke
  • Corporate
  • One-of-One
02

Merchandise & Apparel

Product built to product standards: worn on the floor, sold at retail, reordered at scale.

Merchandise & Apparel

Premium T-shirts, hoodies, varsity jackets, tote bags and cut-and-sew outerwear built to product standards, not promo standards.

  • Fleece
  • Cut & Sew
  • Knitwear
  • Accessories

Uniform Programs

Hotel, venue and service-team programs with consistent fit, durable trims and repeatable reorders at scale.

  • Hotels
  • Venues
  • Service Teams
03

Campaigns & Experiences

The launch itself: the kit, the room, the talent, the content and the branded object in frame.

Venue Launch Campaigns

Opening programs for restaurants, bars and hospitality venues: press and influencer kits, guest gifting, takeaway system and front-of-house detail delivered to the opening date. Built for Grand Public's launch: sage-green PR presentation boxes with gold foil, brass key, enamel crest and commemorative coin, alongside kraft takeaway bags, branded chopsticks and cotton napkins.

  • Openings
  • Press Kits
  • Guest Gifting
  • Takeaway

Brand Launch Campaigns

Launch campaigns for new brands and new concepts: the seeding list, the kit, the drop moment and every branded object in frame. Run for Powder Room, where the PR launch carried the restaurant's identity across matchboxes, custom boxes and press packages the day the doors opened.

  • Seeding
  • Launch Kits
  • Drop Moments
  • Content

Event Production & Activations

Full event programs run end to end: runway shows, pool parties, opening and closing nights, day activations, brand zones and sponsor moments. Proven annually across ViCES Swim Week in Toronto and Art Basel week in Miami.

  • Runway
  • Parties
  • Brand Zones
  • Run of Show

Hospitality & Restaurant Branding

Front-of-house identity carried across uniforms, takeaway packaging, printed papers and guest-facing detail.

  • Front of House
  • Takeaway
  • Guest Experience
04

Media, Talent & Audience

Content, casting and owned distribution attached to every program, through the ViCES & Co. media engine, ViCES Swim Week and Pretty Pace Walk Club Toronto.

Brand Development Through Media

Identity, story and campaign direction built for the feed by the ViCES & Co. media team, our owned fashion label. Positioning, art direction and a content plan that keeps a brand publishing after launch week.

  • Art Direction
  • Positioning
  • Content Strategy
  • Social

Content Production & Campaign Shoots

Live-action product and lifestyle shoots, campaign stills, event coverage and same-day social cuts, shot with our own talent, crew and locations in Toronto and on location.

  • Live Action
  • Product Film
  • Stills
  • Same-Day Cuts

AI Video & Animation

AI-generated video, animated cartoon work and motion graphics for brands that need feed volume without a full production cycle for every post.

  • AI Video
  • Animation
  • Motion Graphics
  • Volume

Promotional Models & Influencer Talent

Promotional models, brand ambassadors, hosts, DJs and vetted influencer casting for openings, activations and brand campaigns, sourced through the ViCES Swim Week talent funnel and booked with usage rights sorted up front.

  • Event Staffing
  • Brand Ambassadors
  • Influencer Casting
  • Casting

Sponsorship & Brand Integration

Sponsor placement inside our owned properties: brand zones, product-in-hand moments, co-branded product and on-camera integration across ViCES Swim Week and Pretty Pace Walk Club Toronto.

  • Sponsorship
  • Brand Zones
  • Co-Branded Product
  • Integration

Community Activations

Venue takeovers, route sampling, member-captured content and co-branded drops run through the Pretty Pace Walk Club Toronto network, a growing all-women walking community with a live weekly turnout.

  • Walk Club
  • Venue Takeovers
  • Sampling
  • Toronto

Owned Audience Distribution

Campaigns posted through channels we own rather than rented ad space: the ViCES Swim Week and Pretty Pace Walk Club Toronto feeds, plus the ViCES & Co. audience, with content captured by the people in it.

  • Owned Channels
  • Product Seeding
  • Community Drops
  • Distribution
05

Custom Manufacturing

Designed in-house, produced worldwide through vetted partners under our own oversight.

Product Development

Construction libraries, material intelligence and technical packs that take an idea from reference image to manufacturable spec.

  • Tech Packs
  • Construction
  • Materials

Global Sourcing

Vetted supplier networks and permanent sourcing intelligence across packaging, textiles, trims and hard goods.

  • Supplier Network
  • Costing
  • Compliance

Manufacturing Management

Production oversight against approved specs through vetted factory partners: tolerances, inspection, corrections and delivery accountability.

  • QC
  • Tolerances
  • Oversight
06

Logistics & Delivery

The last mile is part of the brief: freight, customs, warehousing and distribution.

Freight & Logistics

Freight booking, customs documentation, warehousing and distribution coordinated to the launch calendar.

  • Freight
  • Customs
  • Distribution

Packaging

Anatomy of a packaging program

One packaging system, designed in-house and produced through our worldwide supply chain. Every piece is specified and sampled together, so the hangtag, the box and the mailer all read as the same brand when they land in a customer's hands.

  • Hangtag, front and back
  • Gold-foil detailed edges
  • Gold emboss branding hangtag
  • Slides box (PR box)
  • Branded card with QR
  • Custom poly bag
  • Gloss poly mailer
ViCES & Co. packaging layout: gold foil hangtag front and back, gold detailed edges, gold emboss branding hangtag, gold-lined slides PR box, branded card with QR, skull-print poly bag and gloss poly mailer

Bespoke Outerwear

Custom jackets, one team member at a time

A gifting program built around individual pieces: tailored construction, optional custom patches and no minimum order, so the gift carries the same weight as the person receiving it.

  • Leather Jackets
  • Biker Jackets
  • Windbreakers
  • Bomber Jackets
  • Varsity Jackets
  • & More
  • Tailored construction per recipient
  • Custom patches and personalization
  • No minimum order requirements
  • Premium materials and finishing
ViCES & Co. custom varsity jacket: chenille patches, leather sleeves and ribbed trims

Motion

Product in motion

Filmed proof of construction, fit and finish across apparel, headwear and packaging produced through our global supply chain.

Product film for the sold-out ViCES & Co. hometown varsity jacket, shot with Dom Gabriel.

ViCES & Co.

ViCES & Co. varsity jacket film

Product film for the ViCES & Co. black jacket, showing construction, hardware and fit.

ViCES & Co.

ViCES & Co. black jacket film

Custom PAiD headwear worn by Netflix personality Shayne Jansen, produced through the ViCES Studio supply chain.

PAiD

PAiD headwear with Shayne Jansen

Close work on hangtags, gold foil detail and final packing before an order ships.

ViCES & Co.

Finishing and packing detail

Behind the scenes as the studio travels the supply chain to approve production partners and samples.

ViCES Studio

Behind the scenes on a sourcing trip

Media, Talent & Audience

Built-in distribution for every launch

ViCES Studio does not stop at the object. We pair production with the media engine, talent roster and owned audiences that turn a finished product into a public moment.

Swim Week
Models, hosts and DJs cast from our own runway roster
Walk Club
An all-women Toronto walking community, growing weekly
On location
Activations run in Toronto and Miami every year

01

Brand Media

Campaign films, product reels, event recaps and AI-assisted animation produced under the ViCES & Co. media engine.

View MediaBook a Shoot

02

Models & Talent

Promotional models, runway talent, hosts and DJs drawn from the ViCES Swim Week roster for live and filmed activations.

View Swim WeekBook Talent

03

Owned Audiences

Product seeding, walk clubs and community drops that put branded goods directly into the hands of engaged local networks.

View Walk ClubSponsor a Walk

04

Live Activations

Runway shows, pool parties, venue launches and brand drops where product, talent and content happen in the same room.

View Swim WeekPartner on an Event

Process

Concept to delivery

  1. 01

    Discover

    We define the audience, commercial objective, product requirements, and role the project must play within the brand.

  2. 02

    Design

    Creative direction, colour, materials, construction drawings, artwork, and technical specifications are developed in-house.

  3. 03

    Source

    Materials, trims, finishes, and manufacturing partners are selected against the approved specification, quantity, budget, and timeline.

  4. 04

    Sample

    A physical proof is produced, reviewed, and corrected until every functional and visual detail is ready for approval.

  5. 05

    Produce

    Manufacturing is managed against approved specifications, tolerances, timelines, and quality standards.

  6. 06

    Deliver

    Freight, customs, warehousing, distribution, and launch delivery are coordinated through the final handoff.

The Knowledge Vault

Manufacturing intelligence behind every project.

The ViCES Studio Knowledge Vault combines construction precedent, material behaviour, supplier intelligence, compliance standards, benchmarked pricing, logistics data, and production results. Every brief is evaluated against what has already been proven in the real world, allowing us to build more intelligently, quote more accurately, and reduce production risk.

  • Product Intelligence

    What has already been built, what it cost and what failed, held as reusable precedent rather than starting each brief cold.

  • Construction Libraries

    Proven structures, patterns and build methods with known tolerances, so a concept is quoted as a manufacturable spec on day one.

  • Material Intelligence

    Stocks, weights, trims, coatings and finishes tracked against real production behaviour, lead time and landed cost.

  • Manufacturing Specialists

    A mapped bench of factories by discipline: who is genuinely best at rigid boxes, cut and sew, embroidery or hard goods.

  • Supplier Networks

    Vetted, price-benchmarked partners across regions, so capacity and cost are negotiated from evidence, not from a single quote.

  • Global Standards & Playbooks

    Compliance, food-safe, hi-vis and export documentation requirements codified before the first sample is cut.

  • Market Intelligence

    Category, freight and raw-material movement watched continuously so timelines and pricing hold when the market shifts.

  • Business Intelligence

    Per-program margin, reorder behaviour and sell-through data used to sharpen the next run of the same product.

Questions

Frequently asked

What does ViCES Studio actually produce?
Packaging, merchandise, apparel, uniforms, PR and gifting kits, retail and event collateral, plus brand and venue launch campaigns. If it carries your logo, we can design it and produce it.
Do you manufacture in-house?
No. Design is done in-house and fully custom to the client. Manufacturing is facilitated through our established worldwide supply chain, managed end to end as a white-glove service.
How long does a typical program take?
Most programs run four to eight weeks from approved design to delivery, depending on construction, decoration method and freight route.
Is there a minimum order quantity?
Minimums depend on the product and the factory. Small, high-touch runs such as PR kits and gifting boxes are routine; large apparel and packaging programs scale to full retail volume.
Can you handle design if we have no artwork?
Yes. We can start from a brief, a logo or nothing at all. Concepting, tech packs, construction drawings and colour specification are done in-house before anything is sourced.
Do you offer talent and media as well as product?
Yes. Brand development through media, AI video and animation come through the ViCES & Co. media team, and promotional models and influencers come through the ViCES Swim Week talent funnel.