← Selected Work
Silly Boys Apparel · Streetwear · 2024
Two silhouettes, one drop
Silly Boys Apparel needed a headwear drop with range: one relaxed piece and one statement piece, without splitting the brand in two.
Headwear DesignEmbroideryColour Development
Goals
What the brief had to solve
- 01
Cover two very different buyers with a single cohesive release.
- 02
Keep the script mark legible at both crown heights.
- 03
Hit a contrast brim colour that reads at distance.
Process
How it was made
01
Range plan
Paired an unstructured 5-panel with a structured high-crown to widen the drop.
02
Digitising
Re-digitised the script twice so stitch density suited each crown structure.
03
Colour
Sampled cream bodies against three reds before locking the brim.
04
Production
Ran both silhouettes together to hold thread and trim consistency.
Deliverables
What shipped
- •Unstructured 5-panel in deep navy
- •Structured high-crown 5-panel in cream with contrast red brim
- •Two digitised embroidery files tuned per silhouette
Outcomes
Where it landed
2 fits
One release, two buyers
1 mark
Consistent across structures
Same run
Shared trims and thread lot
