Blue Bovine · Hospitality · 2024
A takeaway box that still tastes like the dining room
Blue Bovine Steak + Sushi House needed dessert packaging that carried the restaurant's dark, tactile atmosphere out the door and onto the customer's kitchen counter.
Goals
What the brief had to solve
- 01
Translate a dim, luxurious dining room into a single food-safe object.
- 02
Hold plated desserts intact through a 20-minute drive without crushing.
- 03
Keep unit cost viable for nightly service volumes, not one-off gifting.
Process
How it was made
Brand read
Pulled the deep blue from the room's banquettes and matched it to a Pantone that would print cleanly on coated stock.
Structure
Tested three C1S box depths with real dessert plating before locking the final die line.
Proofing
Screen-printed white on a physical proof to confirm opacity against the saturated blue.
Production
Full run produced, flat-packed and delivered folded-ready for line staff.
Deliverables
What shipped
- •Pantone-matched C1S dessert box in two sizes
- •Single-colour screen-printed lid mark
- •Die line files retained for reorders
Outcomes
Where it landed
2 sizes
One die line family
100%
Screen-print opacity on first proof
Repeat
Now a standing reorder
