Blue Bovine · Hospitality · 2024
A takeaway box that still tastes like the dining room
Blue Bovine Steak + Sushi House needed dessert packaging that carried the restaurant's dark, tactile atmosphere out the door and onto the customer's kitchen counter.
Challenge
What the brief had to solve
- 01
Translate a dim, luxurious dining room into a single food-safe object.
- 02
Hold plated desserts intact through a 20-minute drive without crushing.
- 03
Keep unit cost viable for nightly service volumes, not one-off gifting.
Approach
How it was made
Brand read
Pulled the deep blue from the room's banquettes and matched it to a Pantone that would print cleanly on coated stock.
Structure
Tested three C1S box depths with real dessert plating before locking the final die line.
Proofing
Screen-printed white on a physical proof to confirm opacity against the saturated blue.
Production
Full run produced, flat-packed and delivered folded-ready for line staff.
Deliverables
What shipped
- •Pantone-matched C1S dessert box in two sizes
- •Single-colour screen-printed lid mark
- •Die line files retained for reorders
Outcomes
Where it landed
2 sizes
One die line family
100%
Screen-print opacity on first proof
Repeat
Now a standing reorder
Questions
About the Blue Bovine project
- What did ViCES Studio do for Blue Bovine?
- Blue Bovine Steak + Sushi House needed dessert packaging that carried the restaurant's dark, tactile atmosphere out the door and onto the customer's kitchen counter.
- What was delivered for the Blue Bovine project?
- Pantone-matched C1S dessert box in two sizes, Single-colour screen-printed lid mark, Die line files retained for reorders.
- What was the scope of work for Blue Bovine?
- Packaging Design, Structural Prototyping, Screen Print, Production. The project ran in 2024 in the hospitality category.
- How was the Blue Bovine project produced?
- Brand read: Pulled the deep blue from the room's banquettes and matched it to a Pantone that would print cleanly on coated stock. Structure: Tested three C1S box depths with real dessert plating before locking the final die line. Proofing: Screen-printed white on a physical proof to confirm opacity against the saturated blue. Production: Full run produced, flat-packed and delivered folded-ready for line staff.
- What was the outcome of the Blue Bovine project?
- 2 sizes One die line family, 100% Screen-print opacity on first proof, Repeat Now a standing reorder.
- How is a project like Blue Bovine produced end to end?
- Designs are created in-house and fully custom, then produced through an established worldwide supply chain, with sampling, quality control and freight managed as a white-glove service. Most programs run four to eight weeks from approved design.