ViCES & Co. · Events & Launches · Annual
Art Basel Miami, run as one campaign
Every December, ViCES & Co. (our sister label and parent company) takes Miami for Art Basel week. Capsule, activations, talent and media are built and run as a single programme, and it is the template we run for client brand and venue launches.
Goals
What the brief had to solve
- 01
Land a limited capsule on the ground in Miami in time for the fair.
- 02
Own a week of attention in a city saturated with brand activations.
- 03
Turn the event into a content library that outlives the week.
Process
How it was made
Concept
Built the capsule and the week around a single Art Basel creative direction: gold on black, gallery-first, no logo noise.
Capsule
Designed in-house and produced through our vetted global supply chain, timed to land in Miami ahead of the fair.
Venues
Secured Miami Beach venues for gallery-style installs, VIP previews, rooftop dinners and after-hours programming.
Talent
Staffed the week with promotional models and influencers from the ViCES Swim Week funnel to host, seed and post.
Media
ViCES & Co.'s media team shot campaign stills and event film, with AI-assisted edits pushed live during the week.
Sell-through
Sold the capsule on site through the activations and carried demand back to the online store.
Deliverables
What shipped
- •Art Basel capsule collection, designed and produced
- •Multi-night Miami Beach activation programme
- •Promotional model and influencer roster
- •Campaign stills, event film and social edits
- •On-site retail and sell-through support
Outcomes
Where it landed
1 Week
Capsule, events, talent, media
Annual
Recurring Art Basel programme
Template
Now run for client launches
