ViCES & Co. · Events & Launches · Annual
Art Basel Miami, run as one campaign
Every December, ViCES & Co. (our owned fashion label) takes Miami for Art Basel week. Capsule, activations, talent and media are built and run as a single program, and it is the template we run for client brand and venue launches.
Film
The project in motion
Recap film from the ViCES & Co. Art Basel Miami week activation produced by ViCES Studio.
ViCES & Co.
Art Basel tee drop
ViCES & Co.
Art Basel floor
ViCES & Co.
Art Basel install
ViCES & Co.
Art Basel room
Challenge
What the brief had to solve
- 01
Land a limited capsule on the ground in Miami in time for the fair.
- 02
Own a week of attention in a city saturated with brand activations.
- 03
Turn the event into a content library that outlives the week.
Approach
How it was made
Concept
Built the capsule and the week around a single Art Basel creative direction: gold on black, gallery-first, no logo noise.
Capsule
Designed in-house and produced through our vetted global supply chain, timed to land in Miami ahead of the fair.
Venues
Secured Miami Beach venues for gallery-style installs, VIP previews, rooftop dinners and after-hours programming.
Talent
Staffed the week with promotional models and influencers from the ViCES Swim Week funnel to host, seed and post.
Media
ViCES & Co.'s media team shot campaign stills and event film, with AI-assisted edits pushed live during the week.
Sell-through
Sold the capsule on site through the activations and carried demand back to the online store.
Deliverables
What shipped
- •Art Basel capsule collection, designed and produced
- •Multi-night Miami Beach activation program
- •Promotional model and influencer roster
- •Campaign stills, event film and social edits
- •On-site retail and sell-through support
Outcomes
Where it landed
1 Week
Capsule, events, talent, media
Annual
Recurring Art Basel program
Template
Now run for client launches
Questions
About the ViCES & Co. project
- What did ViCES Studio do for ViCES & Co.?
- Every December, ViCES & Co. (our owned fashion label) takes Miami for Art Basel week. Capsule, activations, talent and media are built and run as a single program, and it is the template we run for client brand and venue launches.
- What was delivered for the ViCES & Co. project?
- Art Basel capsule collection, designed and produced, Multi-night Miami Beach activation program, Promotional model and influencer roster, Campaign stills, event film and social edits, On-site retail and sell-through support.
- What was the scope of work for ViCES & Co.?
- Capsule Design, Global Production, Event Activation, Promotional Talent, Content & Media. The project ran in Annual in the events & launches category.
- How was the ViCES & Co. project produced?
- Concept: Built the capsule and the week around a single Art Basel creative direction: gold on black, gallery-first, no logo noise. Capsule: Designed in-house and produced through our vetted global supply chain, timed to land in Miami ahead of the fair. Venues: Secured Miami Beach venues for gallery-style installs, VIP previews, rooftop dinners and after-hours programming. Talent: Staffed the week with promotional models and influencers from the ViCES Swim Week funnel to host, seed and post. Media: ViCES & Co.'s media team shot campaign stills and event film, with AI-assisted edits pushed live during the week. Sell-through: Sold the capsule on site through the activations and carried demand back to the online store.
- What was the outcome of the ViCES & Co. project?
- 1 Week Capsule, events, talent, media, Annual Recurring Art Basel program, Template Now run for client launches.
- How is a project like ViCES & Co. produced end to end?
- Designs are created in-house and fully custom, then produced through an established worldwide supply chain, with sampling, quality control and freight managed as a white-glove service. Most programs run four to eight weeks from approved design.