Agua Swim · Events & Launches · 2025
Agua Swim: from the runway to the campaign
Agua Swim hired ViCES Studio for a show and content campaign at ViCES Swim Week 2025. The brand supplied the bikinis; we produced the fashion show, organised model media shoots and delivered content for e-commerce and campaign use.
Event context: an authentic ViCES Swim Week 2025 photograph. The pictured looks have not been identified as Agua Swim products.
Challenge
What the brief had to solve
Agua Swim needed more than a place on a runway. The commission combined a fashion show with additional shoots and a content handover the brand could use beyond the event. The bikinis came from Agua Swim, not from the studio's apparel production service.
- 01
Present Agua Swim's supplied bikinis in a produced fashion show.
- 02
Create additional brand content through media shoots with models.
- 03
Deliver content the brand could use for e-commerce and campaigns beyond Swim Week.
Approach
How it was made
We brought show production and model media shoots together through ViCES Swim Week 2025, then provided the resulting content to the brand for its e-commerce and campaign needs. This was client-commissioned work, not simply an owned-brand event or a product sponsorship.
Client product
Agua Swim supplied the bikinis for the show and shoots. ViCES Studio did not design or manufacture those garments.
Show production
Ran the brand's show production campaign and staged its fashion show at ViCES Swim Week 2025.
Model shoots
Organised additional media shoots with models around the Agua Swim product.
Content handover
Provided the resulting content to Agua Swim for e-commerce campaigns and other brand campaign needs.
Production Detail
- Client-supplied product
- Bikinis supplied by Agua Swim
- Campaign setting
- ViCES Swim Week 2025
Deliverables
What shipped
- •Fashion show and show production campaign
- •Additional media shoots with models
- •Content delivered for e-commerce and brand campaigns
Outcomes
Where it landed
Show + shoots
One commissioned brand campaign
Content delivered
For e-commerce and campaign use
Owner-reported
The client was very happy with the result; no direct client quote or sales metrics supplied
Questions
About the Agua Swim project
- What did ViCES Studio do for Agua Swim?
- Agua Swim hired ViCES Studio for a show and content campaign at ViCES Swim Week 2025. The brand supplied the bikinis; we produced the fashion show, organised model media shoots and delivered content for e-commerce and campaign use.
- What was delivered for the Agua Swim project?
- Fashion show and show production campaign, Additional media shoots with models, Content delivered for e-commerce and brand campaigns.
- What was the scope of work for Agua Swim?
- Commissioned Campaign, Show Production, Fashion Show, Model Media Shoots, Content Delivery. The project ran in 2025 in the events & launches category.
- How was the Agua Swim project produced?
- Client product: Agua Swim supplied the bikinis for the show and shoots. ViCES Studio did not design or manufacture those garments. Show production: Ran the brand's show production campaign and staged its fashion show at ViCES Swim Week 2025. Model shoots: Organised additional media shoots with models around the Agua Swim product. Content handover: Provided the resulting content to Agua Swim for e-commerce campaigns and other brand campaign needs.
- What was the outcome of the Agua Swim project?
- Show + shoots One commissioned brand campaign, Content delivered For e-commerce and campaign use, Owner-reported The client was very happy with the result; no direct client quote or sales metrics supplied.
- How is a project like Agua Swim produced end to end?
- Businesses can commission show production and model media shoots as a paid service. The scope and content handover are agreed for the brand's brief. For Agua Swim, the client supplied the bikinis and the studio provided the fashion show, shoots and content; garment manufacturing was not part of that commission.