Service
Custom merchandise and branded product
Custom merchandise at ViCES Studio is product developed from a brief rather than picked from a promotional catalogue. We design the item, write the tech pack, specify decoration and trims, sample it, and manage production, quality control and delivery, so a merch capsule for a retail floor, a tour, a festival or a venue arrives as one coordinated range.
How we approach it
A catalogue supplier sells you a blank with a logo on it. We start earlier: what the range has to do commercially, how many pieces it needs, what price the buyer will pay, and which items carry the brand best. That becomes a range plan with construction, fabric or material, colourway, decoration method and packaging specified item by item.
Decoration is chosen for the product rather than the other way round — embroidery and 3D puff, screen and puff print, DTG, sublimation, woven labels, rubber and PVC patches, laser etching, engraving and custom hardware. Everything is sampled before volume, then packed, kitted and delivered where it needs to sell.
Deliverables
What you receive
Headwear
Custom-blocked caps, trucker and five-panel styles, beanies and bucket hats with 3D embroidery, patches and custom trims.
Retail & event capsules
Range-planned merch for retail floors, tours, festivals, stadiums and venue activations.
Accessories & hard goods
Bags, drinkware, keyrings and branded objects specified and decorated to match the range.
Decoration
Embroidery, screen and puff print, DTG, sublimation, woven labels, patches, laser etching and engraving.
Merch packaging
Hangtags, polybags, printed tissue and boxes so merchandise ships retail-ready.
Range planning
Item mix, quantity split, costing and margin framing before anything is sourced.
Process
Discover to deliver
Discover
Where the merchandise sells, to whom, at what price and in what volume.
Design
Range plan, tech packs and artwork developed in-house.
Source
Factory and material selection, costed by item and quantity.
Sample
Physical samples reviewed for construction, colour and decoration quality.
Produce
Production with inspection against the approved sample.
Deliver
Packing, kitting, freight and delivery to store, venue or warehouse.
Proof
Projects that used this service
Keep reading
Related services
Custom Apparel & Uniform Programs
Cut-and-sew apparel and staff uniform programs from ViCES Studio: tech packs, fit sampling, grading, decoration and reorders for hotels, restaurants, venues and brands.
Custom Packaging Design & Production
Custom rigid boxes, mailers, retail bags, hangtags and labels designed in-house by ViCES Studio and produced worldwide, with sampling before any volume run.
Branded Experiences & Launch Campaigns
Brand and venue launch campaigns from ViCES Studio: invitations, packaging, uniforms, signage, event execution, campaign film and talent delivered as one program.
Questions
Custom merchandise: common questions
- How is custom merchandise different from promotional products?
- A promotional products supplier decorates catalogue blanks. ViCES Studio designs the product from a brief, writes the tech pack, specifies construction, materials and decoration, samples it, and manages production and delivery as one program.
- What merchandise categories do you cover?
- Headwear, apparel, outerwear, bags and accessories, drinkware and branded hard goods, plus the hangtags, labels and packaging that make them retail-ready.
- Can you plan a merchandise range as well as produce it?
- Yes. Range planning — item mix, quantity split, costing and how the range sits together — is done before sourcing, so the program is costed against how it will actually sell.
- What decoration methods are available?
- Embroidery including 3D puff, screen and puff print, DTG, sublimation, woven and printed labels, rubber and PVC patches, appliqué, laser etching, engraving and custom hardware.
- How long does a merchandise program take?
- Most programs run four to eight weeks from approved design, depending on the item, decoration method and freight route.
Start a custom merchandise program
Send the brief, target quantity, timeline and budget range. We return a recommended creative and production path, preliminary costing and a sampling plan.