Service
Branded experiences and launch campaigns
A launch campaign at ViCES Studio combines the physical program — invitations, packaging, uniforms, merchandise, signage — with the event itself and the media around it. Instead of briefing a production supplier, an event team and a content team separately, one studio designs the objects, runs the room and captures the campaign.
How we approach it
Launches fail on coordination more often than on ideas. The invitation, the box the product arrives in, what staff wear on the night, the signage on the wall and the film that comes out afterwards all speak for the same brand, and they have to land on the same date. Sequencing long-lead production against a fixed event date is most of the job.
The studio also brings its own platforms into campaigns where they fit: the ViCES & Co. media team for campaign film, AI-assisted video and animation, ViCES Swim Week for runway, event and model or influencer talent, and Pretty Pace Walk Club Toronto for community sampling and activation in Toronto.
Deliverables
What you receive
Launch production
Invitations, packaging, gifting, uniforms, merchandise and signage produced to one date.
Event execution
Run of show, on-site build, staffing and handover for openings and activations.
Campaign film & content
Live-action shoots, product film and AI-assisted video through the ViCES & Co. media team.
Talent & casting
Promotional models and influencer casting through the ViCES Swim Week talent network.
Runway & activations
Runway segments, gallery takeovers and venue activations built around the product.
Community activation
Product sampling and community events through Pretty Pace Walk Club Toronto.
Process
Discover to deliver
Discover
The date, the room, the audience and what has to be true when they leave.
Design
One creative direction across invitation, product, packaging, uniform and space.
Source
Production sequenced backwards from the event date, long-lead items first.
Sample
Physical approvals on every produced element before the run.
Produce
Production, talent booking, crew and run of show locked together.
Deliver
On-site execution, capture, and campaign assets handed back after.
Keep reading
Related services
Branded Gifting & PR Kit Production
PR boxes, influencer seeding kits and VIP gifting produced by ViCES Studio: custom structure, inserts, personalised print, kitting and shipping to your recipient list.
Custom Merchandise & Branded Product
Fully custom branded merchandise for retail floors, events and venues: headwear, apparel, accessories and hard goods, designed by ViCES Studio and produced worldwide.
Hospitality Merchandise & Packaging
Packaging, uniforms and guest-facing product for hotels, restaurants, bars and venues, designed by ViCES Studio and produced worldwide as one coordinated program.
Questions
Experiences & launches: common questions
- What does a launch campaign include?
- Typically invitations, packaging and gifting, uniforms, merchandise and signage produced to the event date, plus event execution on the day and campaign film or content afterwards.
- Do you run the event as well as produce the items?
- Yes. Run of show, on-site build, staffing and handover are part of the program, so the objects and the room are managed by the same team.
- Can you provide models and influencers?
- Yes. Promotional models and influencer casting come through the ViCES Swim Week talent network, and community activation in Toronto runs through Pretty Pace Walk Club.
- Can you produce campaign film and video?
- Yes. Live-action shoots, product film, AI-assisted video and animation are produced through the ViCES & Co. media team and can be briefed alongside the physical program.
- How early should a launch be briefed?
- Most production runs four to eight weeks from approved design, so briefing two to three months before the event date leaves room for sampling and revisions on long-lead items.
Start a experiences & launches program
Send the brief, target quantity, timeline and budget range. We return a recommended creative and production path, preliminary costing and a sampling plan.