ViCES & Co. x Artlanta · Events & Launches · 2024
ViCES & Co. x Artlanta, a gallery turned into a store
A second Art Basel week activation for our sister label: ViCES & Co. took over the Artlanta gallery floor with a hung capsule install, an all-white dress code, headwear and jewellery drops and a full media program, run as one campaign from concept to sell-through.
Gallery
The night, as shot
Goals
What the brief had to solve
- 01
Put the capsule inside a working art environment rather than a pop-up shop.
- 02
Give the room a visual code strong enough to read in every photo taken that night.
- 03
Convert gallery traffic into on-site sell-through and a content library for the weeks after.
Process
How it was made
Concept
Built the night around the gallery itself: work on the walls, product hung on chain racks, an all-white dress code so the black headwear and packaging carried every frame.
Capsule
Designed in-house and produced through our global supply chain: tees, headwear, outerwear and jewellery, timed to land ahead of the week.
Install
Set the floor as a retail gallery, hanging rails, plinth-style tables, printed lookbooks and gold-lined presentation boxes as the display anchor.
Talent
Hosted and seeded through promotional models and influencers from the ViCES Swim Week funnel, dressed in capsule product all night.
Media
The ViCES & Co. media team shot the install, the product and the crowd, cutting social edits for release while the week was still running.
Sell-through
Sold the capsule on the floor and carried the remaining demand back to the online store.
Deliverables
What shipped
- •Artlanta capsule: apparel, headwear and jewellery
- •Gallery retail install and merchandising
- •Printed lookbooks and gold-lined presentation packaging
- •Promotional model and influencer roster
- •Full event, product and crowd content library
Outcomes
Where it landed
2nd
Art Basel week activation
1 Floor
Gallery turned into retail
End-to-End
Product, install, talent, media
Questions
About the ViCES & Co. x Artlanta project
- What did ViCES Studio do for ViCES & Co. x Artlanta?
- A second Art Basel week activation for our sister label: ViCES & Co. took over the Artlanta gallery floor with a hung capsule install, an all-white dress code, headwear and jewellery drops and a full media program, run as one campaign from concept to sell-through.
- What was delivered for the ViCES & Co. x Artlanta project?
- Artlanta capsule: apparel, headwear and jewellery, Gallery retail install and merchandising, Printed lookbooks and gold-lined presentation packaging, Promotional model and influencer roster, Full event, product and crowd content library.
- What was the scope of work for ViCES & Co. x Artlanta?
- Capsule Design, Global Production, Gallery Activation, Promotional Talent, Content & Media. The project ran in 2024 in the events & launches category.
- How was the ViCES & Co. x Artlanta project produced?
- Concept: Built the night around the gallery itself: work on the walls, product hung on chain racks, an all-white dress code so the black headwear and packaging carried every frame. Capsule: Designed in-house and produced through our global supply chain: tees, headwear, outerwear and jewellery, timed to land ahead of the week. Install: Set the floor as a retail gallery, hanging rails, plinth-style tables, printed lookbooks and gold-lined presentation boxes as the display anchor. Talent: Hosted and seeded through promotional models and influencers from the ViCES Swim Week funnel, dressed in capsule product all night. Media: The ViCES & Co. media team shot the install, the product and the crowd, cutting social edits for release while the week was still running. Sell-through: Sold the capsule on the floor and carried the remaining demand back to the online store.
- What was the outcome of the ViCES & Co. x Artlanta project?
- 2nd Art Basel week activation, 1 Floor Gallery turned into retail, End-to-End Product, install, talent, media.
- How is a project like ViCES & Co. x Artlanta produced end to end?
- Designs are created in-house and fully custom, then produced through an established worldwide supply chain, with sampling, quality control and freight managed as a white-glove service. Most programs run four to eight weeks from approved design.