Powder Room Yorkville · Hospitality · 2025
An invitation that arrives as the experience
For the Powder Room Yorkville PR campaign we made the invite itself the product: bespoke caviar invitation boxes with branded tins, built for media and VIP delivery.
Gallery
The night, as shot
Goals
What the brief had to solve
- 01
Give press a reason to open, photograph and post the invite.
- 02
Carry the room's deep red and gold language into the hand.
- 03
Ship a fragile presentation piece without damage in transit.
Process
How it was made
Concept
Tied the invitation to the menu: caviar service, delivered as a sealed presentation box.
Structure
Designed a rigid box with foam seating for the tin and the printed invite card.
Finish
Specified deep red stock with gold foil and embossed detailing across the lid.
Kitting
Kitted and dispatched by hand to the press and VIP list ahead of opening.
Deliverables
What shipped
- •Rigid caviar invitation boxes
- •Branded caviar tins
- •Printed invitation cards and inserts
- •Hand-kitted press and VIP dispatch
Outcomes
Where it landed
PR-first
Invite built for the feed
Rigid + foam
Zero transit damage spec
Yorkville
Opening campaign
Questions
About the Powder Room Yorkville project
- What did ViCES Studio do for Powder Room Yorkville?
- For the Powder Room Yorkville PR campaign we made the invite itself the product: bespoke caviar invitation boxes with branded tins, built for media and VIP delivery.
- What was delivered for the Powder Room Yorkville project?
- Rigid caviar invitation boxes, Branded caviar tins, Printed invitation cards and inserts, Hand-kitted press and VIP dispatch.
- What was the scope of work for Powder Room Yorkville?
- PR Packaging, Structural Design, Foil & Emboss, Kitting. The project ran in 2025 in the hospitality category.
- How was the Powder Room Yorkville project produced?
- Concept: Tied the invitation to the menu: caviar service, delivered as a sealed presentation box. Structure: Designed a rigid box with foam seating for the tin and the printed invite card. Finish: Specified deep red stock with gold foil and embossed detailing across the lid. Kitting: Kitted and dispatched by hand to the press and VIP list ahead of opening.
- What was the outcome of the Powder Room Yorkville project?
- PR-first Invite built for the feed, Rigid + foam Zero transit damage spec, Yorkville Opening campaign.
- How is a project like Powder Room Yorkville produced end to end?
- Designs are created in-house and fully custom, then produced through an established worldwide supply chain, with sampling, quality control and freight managed as a white-glove service. Most programs run four to eight weeks from approved design.