Grand Public · Hospitality · 2024
Branding a venue down to the chopstick sleeve
Grand Public opened with every touchpoint on the table branded: kraft bags, chopstick sleeves, napkins and finishing details, all matched to custom Pantones.
Gallery
The night, as shot
Goals
What the brief had to solve
- 01
Make the peacock crest recognizable at every point of service.
- 02
Match one Pantone set across paper, board and print stocks.
- 03
Land the full package before opening week service began.
Process
How it was made
Audit
Walked the service flow and listed every item a guest touches from door to takeaway.
Design
Applied the peacock crest at the right scale for each item rather than scaling one artwork down.
Sourcing
Sourced kraft, board and paper stocks through our supply chain with matched Pantones.
Delivery
Delivered the full package staged for opening week service.
Deliverables
What shipped
- •Branded kraft takeaway bags
- •Crested chopstick sleeves
- •Printed napkins
- •Service and finishing details
Outcomes
Where it landed
Door to bag
Every touchpoint branded
Custom Pantone
Matched across stocks
Opening week
Delivered on schedule
Questions
About the Grand Public project
- What did ViCES Studio do for Grand Public?
- Grand Public opened with every touchpoint on the table branded: kraft bags, chopstick sleeves, napkins and finishing details, all matched to custom Pantones.
- What was delivered for the Grand Public project?
- Branded kraft takeaway bags, Crested chopstick sleeves, Printed napkins, Service and finishing details.
- What was the scope of work for Grand Public?
- Venue Launch, Hospitality Packaging, Pantone Matching, Kitting. The project ran in 2024 in the hospitality category.
- How was the Grand Public project produced?
- Audit: Walked the service flow and listed every item a guest touches from door to takeaway. Design: Applied the peacock crest at the right scale for each item rather than scaling one artwork down. Sourcing: Sourced kraft, board and paper stocks through our supply chain with matched Pantones. Delivery: Delivered the full package staged for opening week service.
- What was the outcome of the Grand Public project?
- Door to bag Every touchpoint branded, Custom Pantone Matched across stocks, Opening week Delivered on schedule.
- How is a project like Grand Public produced end to end?
- Designs are created in-house and fully custom, then produced through an established worldwide supply chain, with sampling, quality control and freight managed as a white-glove service. Most programs run four to eight weeks from approved design.