The Coffee Party · Hospitality · 2024
A café brand you can wear off-shift
The Coffee Party wanted headwear that worked as staff uniform and as retail merchandise, without looking like either compromise.
Challenge
What the brief had to solve
- 01
Serve front-of-house staff and walk-in customers with the same collection.
- 02
Give the mascot a home on the hat without crowding the wordmark.
- 03
Offer three price and formality tiers from one production run.
Approach
How it was made
Tiering
Split the collection into forest green, two-tone and relaxed tan to cover shift wear and retail.
Technique
Used tonal white flat embroidery on one, 3D puff on another to differentiate tiers.
Placement
Moved the mascot to a side hit so the wordmark keeps the front panel.
Sampling
Full sample set approved on-site before the run.
Deliverables
What shipped
- •Forest green 5-panel with tonal embroidery
- •Two-tone 5-panel with 3D wordmark and mascot side hit
- •Relaxed tan dad hat
Outcomes
Where it landed
3 pieces
One cohesive collection
2 uses
Staff uniform and retail
1 run
Single production window
Questions
About the The Coffee Party project
- What did ViCES Studio do for The Coffee Party?
- The Coffee Party wanted headwear that worked as staff uniform and as retail merchandise, without looking like either compromise.
- What was delivered for the The Coffee Party project?
- Forest green 5-panel with tonal embroidery, Two-tone 5-panel with 3D wordmark and mascot side hit, Relaxed tan dad hat.
- What was the scope of work for The Coffee Party?
- Headwear Collection, 3D Embroidery, Uniform Program. The project ran in 2024 in the hospitality category.
- How was the The Coffee Party project produced?
- Tiering: Split the collection into forest green, two-tone and relaxed tan to cover shift wear and retail. Technique: Used tonal white flat embroidery on one, 3D puff on another to differentiate tiers. Placement: Moved the mascot to a side hit so the wordmark keeps the front panel. Sampling: Full sample set approved on-site before the run.
- What was the outcome of the The Coffee Party project?
- 3 pieces One cohesive collection, 2 uses Staff uniform and retail, 1 run Single production window.
- How is a project like The Coffee Party produced end to end?
- Designs are created in-house and fully custom, then produced through an established worldwide supply chain, with sampling, quality control and freight managed as a white-glove service. Most programs run four to eight weeks from approved design.