124 Queen Hotel & Spa · Hotels · 2025
A uniform the front desk actually wants to wear
124 Queen Hotel & Spa needed staffwear that read as hospitality, not workwear. We built a ribbed cardigan program in house navy and cream with contrast tipping and an embroidered 124Q crest.
Gallery
The night, as shot
Goals
What the brief had to solve
- 01
Give guest-facing staff one recognizable silhouette across departments.
- 02
Match the hotel's navy and cream palette exactly, in yarn rather than print.
- 03
Hold shape and colour through repeated commercial laundering.
Process
How it was made
Brief
Walked the property and mapped which roles needed warmth, which needed movement and which needed a layer that looked finished on camera.
Design
Drew a ribbed cardigan with contrast tipping at the placket, collar and cuff so the two colourways sit as one family.
Crest
Digitized the 124Q mark for flat embroidery at chest scale, tested on both grounds for legibility.
Sampling
Ran knit and colour samples through our supply chain until the navy and cream matched the interior palette.
Production
Produced the full size run and delivered sorted by department.
Deliverables
What shipped
- •Navy ribbed cardigan with cream tipping
- •Cream ribbed cardigan with navy tipping
- •Embroidered 124Q chest crest
- •Full size run, sorted and delivered by department
Outcomes
Where it landed
2 colourways
One uniform language
Embroidered
No print, no fade
Property-wide
Guest-facing departments
Questions
About the 124 Queen Hotel & Spa project
- What did ViCES Studio do for 124 Queen Hotel & Spa?
- 124 Queen Hotel & Spa needed staffwear that read as hospitality, not workwear. We built a ribbed cardigan program in house navy and cream with contrast tipping and an embroidered 124Q crest.
- What was delivered for the 124 Queen Hotel & Spa project?
- Navy ribbed cardigan with cream tipping, Cream ribbed cardigan with navy tipping, Embroidered 124Q chest crest, Full size run, sorted and delivered by department.
- What was the scope of work for 124 Queen Hotel & Spa?
- Uniform Design, Embroidery, Global Sourcing, Colour Matching. The project ran in 2025 in the hotels category.
- How was the 124 Queen Hotel & Spa project produced?
- Brief: Walked the property and mapped which roles needed warmth, which needed movement and which needed a layer that looked finished on camera. Design: Drew a ribbed cardigan with contrast tipping at the placket, collar and cuff so the two colourways sit as one family. Crest: Digitized the 124Q mark for flat embroidery at chest scale, tested on both grounds for legibility. Sampling: Ran knit and colour samples through our supply chain until the navy and cream matched the interior palette. Production: Produced the full size run and delivered sorted by department.
- What was the outcome of the 124 Queen Hotel & Spa project?
- 2 colourways One uniform language, Embroidered No print, no fade, Property-wide Guest-facing departments.
- How is a project like 124 Queen Hotel & Spa produced end to end?
- Designs are created in-house and fully custom, then produced through an established worldwide supply chain, with sampling, quality control and freight managed as a white-glove service. Most programs run four to eight weeks from approved design.