124 Queen Hotel & Spa · Hotels · 2025
The rest of the hotel program, matched to the crest
Beyond the cardigans, 124 Queen needed the full kit: button-up shirts, headwear and branded gift bags, all carrying the same crest at the same weight.
Gallery
The night, as shot
Goals
What the brief had to solve
- 01
Extend one crest across apparel, headwear and guest-facing packaging.
- 02
Keep the gold embroidery consistent on white, navy and kraft grounds.
- 03
Give the property a take-home item guests associate with the stay.
Process
How it was made
Kit map
Listed every touchpoint carrying the mark, from shirt chest to gift bag face.
Spec
Set one embroidery size and thread standard so the crest reads identically across substrates.
Sampling
Sampled the gold on white poplin, navy knit and kraft stock before release.
Production
Produced apparel, headwear and packaging in a single coordinated window.
Deliverables
What shipped
- •Embroidered button-up staff shirts
- •Premium branded hats
- •Branded guest gift bags
- •Unified crest and thread standard across the program
Outcomes
Where it landed
1 crest
Three substrates
Full kit
Apparel, headwear, packaging
Single window
Co-ordinated production
Questions
About the 124 Queen Hotel & Spa project
- What did ViCES Studio do for 124 Queen Hotel & Spa?
- Beyond the cardigans, 124 Queen needed the full kit: button-up shirts, headwear and branded gift bags, all carrying the same crest at the same weight.
- What was delivered for the 124 Queen Hotel & Spa project?
- Embroidered button-up staff shirts, Premium branded hats, Branded guest gift bags, Unified crest and thread standard across the program.
- What was the scope of work for 124 Queen Hotel & Spa?
- Uniform Design, Embroidery, Headwear, Branded Packaging. The project ran in 2025 in the hotels category.
- How was the 124 Queen Hotel & Spa project produced?
- Kit map: Listed every touchpoint carrying the mark, from shirt chest to gift bag face. Spec: Set one embroidery size and thread standard so the crest reads identically across substrates. Sampling: Sampled the gold on white poplin, navy knit and kraft stock before release. Production: Produced apparel, headwear and packaging in a single coordinated window.
- What was the outcome of the 124 Queen Hotel & Spa project?
- 1 crest Three substrates, Full kit Apparel, headwear, packaging, Single window Co-ordinated production.
- How is a project like 124 Queen Hotel & Spa produced end to end?
- Designs are created in-house and fully custom, then produced through an established worldwide supply chain, with sampling, quality control and freight managed as a white-glove service. Most programs run four to eight weeks from approved design.