Batch Boys Cookies · Food & Beverage · 2024
One cookie brand, one packaging system
Batch Boys was shipping in unbranded generics. We built a full suite so every touchpoint: counter, delivery, influencer seeding, read as one brand.
Challenge
What the brief had to solve
- 01
Replace mixed generic packaging with a single recognizable red-and-cream system.
- 02
Create a seeding box designed to be filmed, not just opened.
- 03
Keep every format reorderable from one stock and print setup.
Approach
How it was made
Audit
Mapped every format the brand actually used across retail, delivery and events.
System
Designed bag, sleeve, six-pack and influencer box off one palette and one type lockup.
Material
Specified 280gsm C1S with rope handles for weight and hand-feel on the bag.
Rollout
Staged production so retail formats landed before the influencer push.
Deliverables
What shipped
- •280gsm C1S shopping bag with rope handles
- •Influencer cookie box with printed interior
- •Branded sleeves and 6-pack carton
Outcomes
Where it landed
4 formats
Unified under one system
1 setup
Shared print and stock spec
Seeding
Box built for unboxing content
Questions
About the Batch Boys Cookies project
- What did ViCES Studio do for Batch Boys Cookies?
- Batch Boys was shipping in unbranded generics. We built a full suite so every touchpoint: counter, delivery, influencer seeding, read as one brand.
- What was delivered for the Batch Boys Cookies project?
- 280gsm C1S shopping bag with rope handles, Influencer cookie box with printed interior, Branded sleeves and 6-pack carton.
- What was the scope of work for Batch Boys Cookies?
- Packaging System, Print Production, Influencer Kit. The project ran in 2024 in the food & beverage category.
- How was the Batch Boys Cookies project produced?
- Audit: Mapped every format the brand actually used across retail, delivery and events. System: Designed bag, sleeve, six-pack and influencer box off one palette and one type lockup. Material: Specified 280gsm C1S with rope handles for weight and hand-feel on the bag. Rollout: Staged production so retail formats landed before the influencer push.
- What was the outcome of the Batch Boys Cookies project?
- 4 formats Unified under one system, 1 setup Shared print and stock spec, Seeding Box built for unboxing content.
- How is a project like Batch Boys Cookies produced end to end?
- Designs are created in-house and fully custom, then produced through an established worldwide supply chain, with sampling, quality control and freight managed as a white-glove service. Most programs run four to eight weeks from approved design.