ViCES & Co. · Packaging · 2025
Packaging sold as product, not as wrapping
A rigid black-and-gold presentation box built for the Italian-made ViCES & Co. Lake Como collection: soft-touch black stock, gold foil-stamped wordmark and a gold-lined reveal, sold as a paid upgrade rather than given away.
Film
The project in motion
Unboxing of the gold-lined ViCES & Co. presentation packaging built through the studio supply chain.
ViCES & Co.
Lake Como collection film
Challenge
What the brief had to solve
A resort collection made in Italy needed an unboxing that matched the garment. Standard mailers would have undercut the price point the moment the parcel was opened.
- 01
Make the unboxing feel equal to an Italian-made garment.
- 02
Build packaging customers would willingly pay for.
- 03
Create a repeatable structure for future ViCES & Co. drops.
Approach
How it was made
We treated the box as a product in its own right: rigid construction, a soft-touch black exterior, foil-stamped wordmark and a gold-lined interior that turns the reveal into the moment worth filming.
Concept
Set the direction: gold on black, no clutter, one reveal moment.
Structure
Engineered a rigid two-piece box sized to the folded garment with no movement in transit.
Materials
Specified soft-touch black stock with a gold-lined interior wrap.
Finishing
Gold foil stamp on the lid, registered to the wordmark.
Produce
Produced through our packaging partners with samples approved before the run.
Sell
Listed as a paid gift-box upgrade at checkout rather than bundled free.
Deliverables
What shipped
- •Rigid two-piece presentation box
- •Soft-touch black stock with gold foil stamp
- •Gold-lined interior reveal
- •Unboxing film and campaign content
Outcomes
Where it landed
Paid
Upgrade, not a giveaway
Reusable
Structure across future drops
Film
Unboxing content library
Questions
About the ViCES & Co. project
- What did ViCES Studio do for ViCES & Co.?
- A rigid black-and-gold presentation box built for the Italian-made ViCES & Co. Lake Como collection: soft-touch black stock, gold foil-stamped wordmark and a gold-lined reveal, sold as a paid upgrade rather than given away.
- What was delivered for the ViCES & Co. project?
- Rigid two-piece presentation box, Soft-touch black stock with gold foil stamp, Gold-lined interior reveal, Unboxing film and campaign content.
- What was the scope of work for ViCES & Co.?
- Packaging, Structural Design, Global Production, Content & Media. The project ran in 2025 in the packaging category.
- How was the ViCES & Co. project produced?
- Concept: Set the direction: gold on black, no clutter, one reveal moment. Structure: Engineered a rigid two-piece box sized to the folded garment with no movement in transit. Materials: Specified soft-touch black stock with a gold-lined interior wrap. Finishing: Gold foil stamp on the lid, registered to the wordmark. Produce: Produced through our packaging partners with samples approved before the run. Sell: Listed as a paid gift-box upgrade at checkout rather than bundled free.
- What was the outcome of the ViCES & Co. project?
- Paid Upgrade, not a giveaway, Reusable Structure across future drops, Film Unboxing content library.
- How is a project like ViCES & Co. produced end to end?
- Designs are created in-house and fully custom, then produced through an established worldwide supply chain, with sampling, quality control and freight managed as a white-glove service. Most programs run four to eight weeks from approved design.