Westrock Diamonds · Luxury Jewellery · 2024
Rebuilding the box a diamond arrives in
Westrock Diamonds came in with strong product and inconsistent packaging. We rebuilt the entire unboxing sequence around one material language.
Challenge
What the brief had to solve
- 01
Make the packaging feel proportional to a five-figure purchase.
- 02
Standardise finish and colour across bag, pouch and certificate holder.
- 03
Protect the piece in transit without cheap foam.
Approach
How it was made
Teardown
Reviewed the existing kit piece by piece and cut everything that didn't earn its place.
Material
Selected forest green stock and plush velvet as the two anchor materials.
Finishing
Developed a debossed diamond icon and gold rope handle spec.
Kitting
Assembled the full sequence so retail staff hand over one complete set.
Deliverables
What shipped
- •Forest green shopping bag with gold rope handles
- •Embossed velvet travel pouches
- •Velvet certificate holder
Outcomes
Where it landed
3 pieces
One material language
Full kit
Standardised handover set
Luxury
Packaging matched to price point
Questions
About the Westrock Diamonds project
- What did ViCES Studio do for Westrock Diamonds?
- Westrock Diamonds came in with strong product and inconsistent packaging. We rebuilt the entire unboxing sequence around one material language.
- What was delivered for the Westrock Diamonds project?
- Forest green shopping bag with gold rope handles, Embossed velvet travel pouches, Velvet certificate holder.
- What was the scope of work for Westrock Diamonds?
- Packaging Redesign, Material Development, Embossing, Foil. The project ran in 2024 in the luxury jewellery category.
- How was the Westrock Diamonds project produced?
- Teardown: Reviewed the existing kit piece by piece and cut everything that didn't earn its place. Material: Selected forest green stock and plush velvet as the two anchor materials. Finishing: Developed a debossed diamond icon and gold rope handle spec. Kitting: Assembled the full sequence so retail staff hand over one complete set.
- What was the outcome of the Westrock Diamonds project?
- 3 pieces One material language, Full kit Standardised handover set, Luxury Packaging matched to price point.
- How is a project like Westrock Diamonds produced end to end?
- Designs are created in-house and fully custom, then produced through an established worldwide supply chain, with sampling, quality control and freight managed as a white-glove service. Most programs run four to eight weeks from approved design.