Westrock Diamonds · Luxury Jewelry · 2024
Rebuilding the box a diamond arrives in
Westrock Diamonds came in with strong product and inconsistent packaging. We rebuilt the entire unboxing sequence around one material language.
Goals
What the brief had to solve
- 01
Make the packaging feel proportional to a five-figure purchase.
- 02
Standardise finish and colour across bag, pouch and certificate holder.
- 03
Protect the piece in transit without cheap foam.
Process
How it was made
Teardown
Reviewed the existing kit piece by piece and cut everything that didn't earn its place.
Material
Selected forest green stock and plush velvet as the two anchor materials.
Finishing
Developed a debossed diamond icon and gold rope handle spec.
Kitting
Assembled the full sequence so retail staff hand over one complete set.
Deliverables
What shipped
- •Forest green shopping bag with gold rope handles
- •Embossed velvet travel pouches
- •Velvet certificate holder
Outcomes
Where it landed
3 pieces
One material language
Full kit
Standardised handover set
Luxury
Packaging matched to price point
